The Body Shop approached us to design an in-store interactive experience that would engage customers in a deeper conversation about sustainability.
Rather than highlighting only the visible aspects, like packaging or the in-store retail environment, the aim was to lift the lid on the entire supply chain. We were tasked with showing how ethical and environmental decisions made at every stage, from sourcing raw materials to transportation and labour practices, contribute not only to the brand’s values but also to the final price point on the shelf.
